When you think of social sites, what comes to mind? Facebook, Twitter, and Google Plus, right? But what about YouTube?
YouTube is the third most popular site in the world, and it is the second most popular search engine after Google. So, why not use it to generate more traffic and sales?
By doing a few simple things, you can leverage YouTube to your advantage. For example, embedding videos within your emails can increase your conversion rate by 51%. If you want to increase your YouTube engagement, try to keep your videos under four minutes.
Our friends at QuickSprout have created a fantastic infographic that breaks down exactly what you need to do to maximize your YouTube engagement.