Increase Your YouTube Engagement

Increase Your YouTube Engagement

When you think of social sites, what comes to mind? Facebook, Twitter, and Google Plus, right? But what about YouTube? YouTube is the third most popular site in the world, and it is the second most popular search engine after Google. So, why not use it to generate more traffic and sales? By doing a few simple things, you can leverage YouTube to your advantage. For example, embedding videos within your emails can increase your conversion rate by 51%. If you want to increase your YouTube engagement, try to keep your videos under four minutes. Our friends at QuickSprout have created a fantastic infographic that breaks down exactly what you need to do to maximize your YouTube engagement. Courtesy of: Quick...
Use calls-to-action to drive conversions on Facebook

Use calls-to-action to drive conversions on Facebook

If you are using social media to market your business, it’s likely your goals include increased sales. When crafting your posts it helps to be a clear about your goal. To be seen in the news feeds of your followers, your Facebook posts need to engage your fans. A carefully worded call-to-action will improve your reach and drive traffic to your website, where you will have the opportunity to convert fans into customers. The following strategies can be used to incorporate a call-to-action in your Facebook post: Ask a questions and respond to comments Invite comments and engage in conversation with your followers Asks fans to vote for their favourite product Link to a web page – ask your followers to ‘click on the link’ Encourage your community to message, email or call you Ask your fans to sign up for your email newsletter   Remember to mix up your Facebook posts, so you have a good balance of promotional posts(approximately 1 in 5), social or shared posts (1 in 5) and informative posts (3 in 5). A call-to-action can be woven into almost any post and needn’t appear salesy. Do you have a favorite call-to-action you like to use on Facebook? Please comment below and tell me what works for your...